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Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of various marketing campaigns impact customer behavior. Promotion Partners Marketing will develope a research marketing campaign that will help your business determine:
- The goals of the research as well as any theories the research is attempting to prove.
- The information needed for the research
- Develope the research methods that will be used
- Conclude the market research proposal with a summary and recommendation.